Sugar Smart Diet Pre-Sale Campaign:

This idea was to create some presale buzz for one of our biggest titles of the year. This included a presale email technique that would consist of 3 short, timed emails from the editor announcing the book. It was thought to be integrated with banner ads on the PVN.com site and lead to a presale order page.

read more

Runner's World New Email Ideas:

Runner's World has become victim of a pattern of alternating discount price with benefit emails 4 times a month. They were looking for fresh ideas. After hearing the marketing strategy, I came up with a preview offer email to landing page then to an order page; a nutrition quiz email/OAE; shoe buying quiz and OAE plus an infographic.

read more

Detox Prescription Email and Offer Ideas:

This was an online book project that did well as an upsell, so marketing wanted to test an email/OAE offer for it. Unfortunately since there was no budget for copy, marketing wrote some minimal generic copy to test. I took it upon my self to read the book and find content we can build concepts out of. I came up with 4 options.

read more

Marketing Brainstorm for Online Books:

I was part of a small team that came up with some new ideas for online book marketing to test. I extracted my ideas shown. Quite a few of the ideas were tested through marketing with some success. Overall this intative really sparked the service that could be provided not under time restraints, but pure creative out of the box thinking.

read more

Men's Health Personal Trainer:

I had an idea to test a Men's Health cover with alot of entry points as a landing page, paying off content on the info page. The hook was to provide a 30 Day preview pass as incentive to try the personal trainer. I also developed an additional edit premium for incentive as well.

read more

OG Grow it, Heal it Pinterest Book offer

In effort to raise some social presense for this title, I came up with some ideas how not only to capture email addresses but provide a FREE recipie to the user. Consisted of a Banner on Pinterest that would upon click open an email capture banner. Simultaneously, you would be sent a FREE recipe and be sent to an order page for the book.

read more