Men's Health Personal Trainer:
I had an idea to test a Men's Health cover with alot of entry points as a landing page, paying off content on the info page. The hook was to provide a 30 Day preview pass as incentive to try the personal trainer. I also developed an additional edit premium for incentive as well. The site was to look very branded and actually payoff usable content to the user. To check out the interactivity on the landing page:
Click here to open the live site in a new window.
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