Detox Rx Email Ideas:

This was an online book project that did well as an upsell, so marketing wanted to test an Email/OAE offer for it. Unfortunately since there was no budget for copy, marketing wrote some minimal generic copy to test. I took it upon my self to read the book and find content we can build concepts out of. We came up with 4 ideas that marketing agreed to test. (I did not do the design on these, I worked closely with another AD.)

See more projects